01 · TikTok, blog, email
Makeup Dupes × Latte Makeup
Two viral beauty trends, one campaign. TikTok tutorials, blog posts and email showed how to get the latte makeup look with affordable dupes available in the app.
02 · Email segmentation
Written in the Stars
Users were segmented by astrological sign and sent themed content and gift cards mapped to their element's traits.
Highest email engagement of the quarter
03 · Social sweepstakes
Academy Rewards
Oscars-themed comms and a nominees sweepstakes on social, run the week of the Academy Awards.
+200%app traffic from Instagram
04 · Year-end recap
Houses of Fetch
A Wrapped-style year-end recap that sorted users into houses based on their activity, built to share to Instagram Stories.
Record-high Stories sharing
Behind all of it
I also rebuilt how Fetch does email, so every campaign above had a stronger home in the inbox. See how →