Editorial and brand design taught me to make every inch of a page work: hierarchy, tension, white space, the relationship between image and type.
I led creative across three expressions of Brideside for 250K email subscribers and 200K social followers, and used paid social as a research tool to learn what the customer responded to. The system and the bridal launch each have their own case study: Brand to System and Brideside BRIDE.
An affordable sub-brand that had to feel like a sibling, not a knockoff. I built the logo, color system, voice and style guide, then the landing page, launch emails and social.
Took email from 4–5 sends a month to 2–3 a week without burning the list, each one with a reason to exist. Also art directed in-house shoots with Hallie Duesenberg.
A one-person creative department. I built the brand's social presence from the ground up, with a feed designed to make people stop and stay. I ran the account and creative directed the photography and design.
Suki + Solaine Fall 2017 lookbook
TrailBlazer Magazine
TrailBlazer Magazine
Modern Luxury
Modern Luxury
Modern LuxurySpecial promotion spreads, features and ads for Modern Luxury, art direction for TrailBlazer Magazine, and the Suki + Solaine Fall 2017 lookbook, produced end to end.