Email Campaigns
I developed concepts and designs for email marketing campaigns for a subscriber base over 250,000. I worked closely with marketing and merchandising teams to manage our content calendar and craft storylines to promote select dress styles. I also monitored performance of our automated messaging & drip series to continuously refine creative approach and improve engagement.
Email Creative Samples (Click to Enlarge)
Paid Social Ads
I designed a range of paid social ads for Brideside, showcasing bridal and bridesmaid collections. I conducted creative testing to figure out what designs, colors, messaging and styles worked best on Instagram and Facebook, refining visuals based on performance metrics. This approach helped boost engagement, increased conversion rates, and garnered insights about our target audience and their perception of the brand.
