Poppy by Brideside
Sub-brand Identity & Launch
Brideside wanted to expand into the affordable bridesmaid market without diluting the premium equity they’d spent years building. The challenge: create something that felt like a sibling, not a knockoff.
I led Poppy’s brand development from concept to launch — naming the visual territory, building the logo, color system, and voice, and designing the full style guide, landing page, emails, and social content. The goal was a brand that could stand on its own shelf while still earning its family name.
View full brand book here.
