Poppy: Brideside’s Newest Dress Line
Poppy is an exclusive, affordable line of bridesmaid dresses launched under the Brideside brand. I led the end-to-end creative development, crafting the Poppy brand to stand out from Brideside's identity. This involved building the logo, style guide, brand voice, and all digital and print assets from the ground up.
Starting with the logo concept, typefaces, and color palette, I collaborated with the team to define Poppy’s unique personality. I then designed the comprehensive style guide that officially introduced the brand, ensuring its distinct positioning within the market.
View full brand book here.
