The “Goodest” Gift Guide
ROLE: Creative Strategy • Partnership Concepting • Creative Direction
THE INSIGHT
97% of US pet owners consider their pets family. But when the holiday shopping list goes up, the dog doesn’t always make the cut.
The IDEA
Chewy ran this campaign on Fetch to close that gap. To put pet owners and family members into the gifting mindset, we created curated gift guides in the style of influencers to drive inspiration. We built the activation both on and off platform across social content, in-app media, a branded Chewy storefront, and a shoppable landing page on chewy.com.