Social Sparkling Wine
Content Strategy / Social Media Management / Art Direction
As one of two people on the marketing team, I was essentially the brand’s entire creative department. I built their social presence from the ground up — developing a cohesive visual identity for Instagram and Facebook, leading content strategy, and managing a team of photographers and coordinators for all in-house shoots.
Our social presence was built around a system: consistent aesthetic, intentional sequencing, and a feed that made people stop and stay.
